223632a Internetstrategien und -konzepte

This class is designed for students who want to understand the background of digital business models and are motivated to actively drive a business idea from concept to a small online business.

The learners will participate in group works which aim to deliver first-hand entrepreneurial experiences. We will develop small online-businesses and apply the theoretical knowledge to the students’ business ideas.

In this class you will acquire the following skills:

• Understand the potential, effects and changes in traditional business models that are enabled by digital technologies and e-business
• Know and evaluate ways to make money online
• Understand the basics of digital strategies, strategy building and strategy types
• Know environmental factors, opportunities and threats that have an influence on strategies. Assess alternative strategies (eg how to deal with monopolistic suppliers, differentiating between competitors, customer loyalty, ...)
• Conceptualize and design a start-up idea using business model tools
• Realize your startup idea on an exemplary basis: generate ideas, assess target groups, set up a team, create and evaluate a proof of concept / MVP, make money!
• Know and apply important company activities - for example: (online) marketing, advertising, (mobile) payment, logistics, online retail.