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Studieren. Wissen. Machen.



119610a Innovation Management

Zuletzt geändert:06.01.2020 / von Carlsburg
Studiengänge: Mobile Medien (Bachelor, 7 Semester), Prüfungsleistung im Modul Innovation Management in Semester 4 6 7
Häufigkeit: immer
Dozent: Prof. Dr. Joachim Charzinski
Sprache: Englisch
Art: -
Umfang: 4 SWS
ECTS-Punkte: 5
Bemerkung zur Veranstaltung: Unterrichtssprache Englisch
Beschreibung: Introduction
innovation (as opposed to incremental development)
main ingredients of innovation
the innovator's dilemma
(famous) examples
Innovation Processes and Management
stage gate processes
diffusion of innovation
failing quickly and cheaply
innovation project management (design for failure)
project reporting
portfolio management
creativity basics
creativity based idea generation
systematic idea generation
design thinking
technology curves
idea improvement
business sketches
elevator pitches
Traps and enemies of innovation
Open innovation
cross-technology, -industry, -market approaches
lead user based innovation
outside-in methods
inside-out methods
Business plans
business sketches
business models
simple business cases
cost components of digital products
Prototypes and demonstrators
Intellectual property rights
Practical sessions
English Title: Innovation Management
English Abstract: This course is a practical introduction to innovation management. After discussing basic ideas about innovaton, fundamental concepts for managing innovations are introduced (stage gate process, multi-project management). Creativity technologies for idea management are presented as well as tried out in workshop-mode sessions. Discussions of open innovation, business models and intellectual property rights issues conclude the lecture.
In our global economy, technologies, markets and industries are changing increasingly fast. Some companies (small ones as well as big ones) are ahead of the pack and are driving change whereas others are too inert and have problems adapting to new situations.
The objective of innovationmanagement is to make organizations open for new ideas, to systematically find, generate, try out ideas and bring them to market - and to do this efficiently.
The lecture will use examples to show why innovative thinking is indispensable. Problems are explained that arise when innovations are realized in enterprises and in the market. The tools of idea and innovation management are explained. Property rights and patents are explained to raise awareness for the associated pitfalls that are often discovered only after successful market introduction of a new solution, service or product.
A significant part of the concepts is tried out in practical sessions and small workshops during lecture time.
Literatur: Christensen, Clayton M. (1997). The Innovator's Dilemma. Boston, MA: Harvard Business School Press. ISBN 0-06-052199-6.
Henry Chesbrough, Wim Vanhaverbeke and Joel West, eds., Open Innovation: Researching a New Paradigm, Oxford: Oxford University Press, 2006, ISBN: 0-19-929072-5.

Weitere Literatur finden Sie in der HdM-Bibliothek.
Internet: will be given in the lecture

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