337079a Introduction to Online Marketing
| Zuletzt geändert: | 11.12.2024 / Sorace |
| EDV-Nr: | 337079a |
| Studiengänge: |
Online-Medien-Management (Bachelor, 7 Semester) , Prüfungsleistung im Modul Online Marketing I
in Semester
3
Häufigkeit: immer Social Media Marketing & Management, (Bachelor, 7 Semester, Zulassung ab Wintersemester 2024/2025), Prüfungsleistung im Modul Online Marketing I in Semester 2 Häufigkeit: nur SS Studienübergreifendes Angebot - Minors, Prüfungsleistung im Modul Online Marketing I in Semester 1 Häufigkeit: unregelmäßig Studienübergreifendes Angebot - Minors, Prüfungsleistung im Modul Online Marketing I in Semester 1 Häufigkeit: immer |
| Dozent: | Prof. Stephan Rohrbach |
| Sprache: | Englisch |
| Art: | - |
| Umfang: | 2 SWS |
| ECTS-Punkte: | 2 |
| Workload: | 2 ECTS = 60 hours |
| Inhaltliche Verbindung zu anderen Lehrveranstaltungen im Modul: | This lecture is part of the module Online Marketing 1. There is a combined, module related exam for the module. |
| Prüfungsform: | |
| Bemerkung zur Veranstaltung: | Englisch |
| Beschreibung: |
The content, assignments, and assessments for the course Introduction to Online Marketing are aligned to the following learning outcomes: You will …know the dimensions of change of following of the digitization of our society as well as their relevance for marketing strategies and concepts …be able to explain the special challenges and requirements of online marketing strategies …be familiar with new tools for market analysis and strategy development …have reflected upon the possibilities to deal with a CrossmediaMarketing surrounding by discussing several case studies. |
| English Title: | Introduction to Online Marketing |
| English Abstract: | In this course, students will learn the basic principles of Online Marketing. Based on a systematic analysis of the changes in marketing during the last 20 years, they develop a profound understanding of strategies, challenges and opportunities in online marketing. |