224360a Marketing Analytics

Zuletzt geändert:	21.03.2025 / Weißmüller
EDV-Nr:	224360a
Studiengänge:	Werbung und Marktkommunikation (Bachelor, 7 Semester), Prüfungsleistung im Modul Marketing Analytics in Semester 3 4 6 7 Häufigkeit: nur SS
Dozent:	Prof. Dr. Felix Weißmüller
Link zur Veranstaltung / zum E-Learning-Kurs:	Here you can find a link to the moodle course: Link
Sprache:	Deutsch
Art:	-
Umfang:	2 SWS
ECTS-Punkte:	3
Workload:	See module description: Link
Inhaltliche Verbindung zu anderen Lehrveranstaltungen im Modul:	-
Prüfungsform:
Beschreibung:	The Applied Marketing Project course focuses on real-world marketing challenges, providing students with the opportunity to work on industry-relevant case studies. Key topics covered include strategic marketing planning, qualitative and quantitative market research, advertising effectiveness, web and social media analytics, branding, campaign development, and corporate communication. Participants will apply marketing concepts in practice, utilizing digital and social media tools to create and evaluate marketing strategies. The course fosters problem-solving skills, strategic thinking, and data-driven decision-making to prepare students for careers in marketing, communication, and digital business environments.
English Title:	Marketing Analytics
English Abstract:	This module provides students with a hands-on approach to applied marketing, emphasizing practical experience in strategic marketing planning, market research, and communication strategies. Students will engage with real-world case studies, working on qualitative and quantitative research methods, branding, campaign development, and digital marketing. Through collaboration with industry partners, participants will gain insights into contemporary marketing challenges, develop creative solutions, and evaluate the effectiveness of marketing strategies using analytical tools. By the end of the course, students will be equipped with the knowledge and skills to develop and execute data-driven marketing campaigns in a dynamic business environment.
Literatur:	Will be announced in the course Weitere Literatur finden Sie in der HdM-Bibliothek.
Internet:	Will be announced in the course