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181800a Campaign Management

Zuletzt geändert:29.02.2024 / Wurst
Studiengänge: Print Media Technologies (Bachelor, 7 Semester), Prüfungsleistung im Modul Campaign Management in Semester 6 7
Häufigkeit: nur WS
Werbung und Marktkommunikation (Bachelor, 7 Semester), Prüfungsleistung im Modul Campaign Management in Semester 3 4
Häufigkeit: unregelmäßig
Wirtschaftsingenieurwesen Medien (Bachelor), Prüfungsleistung im Modul Campaign Management in Semester 4 6 7
Häufigkeit: S24; W24/25; S25; W25/26; S26
Sprache: Deutsch und Englisch
Art: -
Umfang: 6 SWS
ECTS-Punkte: 8
Workload: 8 ECTS 240 hrs.
Inhaltliche Verbindung zu anderen Lehrveranstaltungen im Modul: Post Press Technologies
Bemerkung zur Veranstaltung: Deutsch und Englisch
Beschreibung: WS 20/21 Design, photo-shooting and production of fashion magazine or look book.
English Abstract: Campaign Management
The course implements public relations, product development, product design, production and and marketing to create, execute, monitor, and measure advertising programs directed at specifically target audiences. The potential demand for products and services is estimated and the most cost effective and efficient means of reaching consumers is determined. Campaign management involves developing a production methods as well as a advertising and marketing strategy to maximize efficiency. Surveys may be conducted to evaluate campaigns’ effectiveness. Public responses to the campaign’s strategy are tracked to determine if the desired results and goals are met. This is usually done via an exhibition or product intrsuction at HdM’s media night.
The course also entails:
• Mixed interdisciplinary, international students teams
• International guest lecturers from the industry with different fields of specialisation in areas of production, photography, design, management and art.
• Intensive project work at difrent settingx combined with an attractive programme
• The working language and language of instruction is English but may be German, if requested.
• The opportunity to gain 8 ECTS
Literatur: Every file for this lecture has been carefully researched and referenced. The entire material attached is for your private use only. No element is for publication on the Internet or for distribution on any publication tool. Although all sources are carefully cited, this lecture is not for dissemination as it may contain images and text elements with third party copyright ownerships. However, this lecture falls under the right of ‘fair use’. This is the right to use portions of copyrighted materials without permission for purposes of education, commentary, or parody. A comprehensive bibliography is part of this lecture. It is available upon request.

Weitere Literatur finden Sie in der HdM-Bibliothek.