224360a Marketing Analytics

Zuletzt geändert:	22.02.2024 / Weißmüller
EDV-Nr:	224360a
Studiengänge:	Werbung und Marktkommunikation (Bachelor, 7 Semester), Prüfungsleistung im Modul Marketing Analytics in Semester 3 4 6 7 Häufigkeit: unregelmäßig
Dozent:	Prof. Dr. Felix Weißmüller
Link zur Veranstaltung / zum E-Learning-Kurs:	Here you can find a link to the moodle course: Link
Sprache:	Deutsch
Art:	-
Umfang:	2 SWS
ECTS-Punkte:	3
Workload:	See module description: Link
Inhaltliche Verbindung zu anderen Lehrveranstaltungen im Modul:	-
Prüfungsform:
Beschreibung:	This module introduces students to the core principles of Marketing Analytics, covering essential topics such as data sourcing, analytics tools utilization, and fundamental data analysis techniques. Participants will gain practical skills in navigating industry-relevant tools and applying advanced analytics to assess marketing ROI through the construction of driver models. By the end of the course, students will be equipped with a solid foundation in marketing analytics, enabling them to make data-informed decisions and optimize marketing strategies.
English Title:	Marketing Analytics
English Abstract:	This module introduces students to the core principles of Marketing Analytics, covering essential topics such as data sourcing, analytics tools utilization, and fundamental data analysis techniques. Participants will gain practical skills in navigating industry-relevant tools and applying advanced analytics to assess marketing ROI through the construction of driver models. By the end of the course, students will be equipped with a solid foundation in marketing analytics, enabling them to make data-informed decisions and optimize marketing strategies.
Literatur:	Will be announced in the course Weitere Literatur finden Sie in der HdM-Bibliothek.
Internet:	Will be announced in the course