221201a Screendesign

Zuletzt geändert:	04.03.2025 / Zeeden
EDV-Nr:	221201a
Studiengänge:	Audiovisuelle Medien (Bachelor, 7 Semester), Prüfungsleistung im Modul Screendesign in Semester 3 4 6 7 Häufigkeit: nur WS
Dozent:	Sebastian Zeeden
Sprache:	Englisch
Art:	-
Umfang:	4 SWS
ECTS-Punkte:	6
Workload:	4 semester hours per week / 6 ECTS 15 Termine zu je 4 SWS = 45 Zeitstunden 15 Lecture dates with 4 semester hours per week = 45 hour units (45 min each) Vor- und Nachbereitung: 15 Termine zu je 4 SWS = 45 Zeitstunden Preparation and assignments: 15 dates with 2 semester hours per week = 45 hour units (45 min each) Prüfungsvorbereitung: 11,25 Tage zu je 8 Zeitstunden = 90 Zeitstunden Exam preparations: 11,25 days with 8 hour units each = 90 hour units Gesamter Zeitaufwand (Workload) = 180 Zeitstunden Workload all in all = 180 hour units
Prüfungsform:
Bemerkung zur Veranstaltung:	Teilnehmerbeschränkung, Unterrichtssprache Englisch
Beschreibung:	Note for the current semester: The course takes place with the help of Moodle. Search for the relevant course on https://e-learning.hdm-stuttgart.de/moodle/ using the course number and register. You will find all further information there.
English Title:	221201a Screendesign
English Abstract:	This course explores motion design as a powerful creative tool for storytelling, branding, and artistic expression. Through practical exercises in Adobe Illustrator and After Effects, students will learn techniques to design and animate visual content that communicates ideas dynamically. The course encourages experimental approaches to animation and motion graphics, providing a foundation for both technical proficiency and creative exploration. Students will discover how motion design extends beyond conventional animation, influencing areas like graphic design, advertising, art and social media content. The focus is not just on mastering software tools but on understanding how movement enhances design and strengthens communication.
Literatur:	„Screen- und Interface-Design“ Gestaltung und Usability für Hard- und Software; Torsten Stapelkamp, M.I.T. Press 2006 „The Laws of Simplicity“; John Maeda, Springer Verlag 2007 „Thinking With Type - A Critical Guide for Designers, Writers, Editors and Students“; Ellen Lupton, Princeton Architectural Press 2004 „The Layout Book“; Ambrose Harris, ava Academia Lausanne 2007 „The Elements of Graphic Design: Space, Unity, Page Architecture, and Type: Space“; Alexander W. White, Allworth Press New York 2002 „Typographic Design: Form & Communication“; Rob Carter, Ben Day, Philip Meggs, John Wiley & Sons, Inc 1993 „Type in Motion“; Matt Woolman & Jeff Bellantoni, Verlag Hermann Schmid Mainz 2000 „Seeing Sound“; Matt Woolman, Verlag Hermann Schmid Mainz 2000 „The Smashing Book“ - a friendly little helper for website issues; www.smashingbook.com ...more literature will be given along the semester Weitere Literatur finden Sie in der HdM-Bibliothek.
Internet:	Internet sources will be communicated along topics covered during the lecture sesions. Student contributions are welcome