181130a Business Management
| Zuletzt geändert: | 14.10.2022 / von Carlsburg |
| EDV-Nr: | 181130a |
| Studiengänge: |
Print Media Technologies (Bachelor, 7 Semester), Prüfungsleistung im Modul Business Management
in Semester
1
Häufigkeit: nur WS |
| Dozent: | |
| Sprache: | Englisch |
| Art: | - |
| Umfang: | 4 SWS |
| ECTS-Punkte: | 5 |
| Workload: | Taught sessions at 4 hrs; 60 hrs/term; Preparation of exam: 88,5 hrs/term; Exam: 1,5 hrs; Total: 150 hrs / Semester |
| Prüfungsform: | |
| Beschreibung: |
Enterprises act on markets both on the supply and the sales side. In between enterprises strive to create value by combining complementary factors of production such as human work, electricity, raw materials, components, real estate, software, technique and other know-how. However, value is neither created "by itself" nor automatically. The creation of value must be organised and the output must be marketed and sold. Enterprises which successfully manage to create value earn profits for their (beneficial) owners whereas enterprises continuously failing to do so sooner or later become insolvent. It is the goal of this course to endow students with basic management competences on the basis of which particular fields of business management and administration can be amplified both in further courses of studies and in practice. Business Management involves two topics
their positions and actions on markets. |
| English Title: |
Business Management |
| English Abstract: | Business management provides the academic knowledge and skills to pursue global career opportunities and helps students to develop a broad understanding of businesses and specific areas such as finance and human resources. The module looks at the strategic problems to which the company is exposed. Furthermore, the module looks at the current explanatory principles and instruments that lead to a solution. The main topics are: 1) Organization and management of enterprises which includes introduction to the strategic management, strategic options, the company audit, the analysis of the performance chain, benchmarking, the analysis of the industry and 2) their positions and actions on markets which comprise competition analysis, assessment of the strategic position, the forecast of the future, corporate culture and mission statement. |
| Literatur: |
supplied by lecturer(s)
Weitere Literatur finden Sie in der HdM-Bibliothek. |
| Internet: | supplied by lecturer(s) |