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Veranstaltungsbeschreibung

181431a Advanced Lab - Digital Printing and Variable Data Printing

Zuletzt geändert:09.01.2023 / Güttler
EDV-Nr:181431a
Studiengänge: Print Media Technologies (Bachelor, 7 Semester), Prüfungsleistung im Modul Advanced Lab - Digital Printing and Variable Data Printing in Semester 4 6 7
Häufigkeit: immer
Dozent: Prof. Dr. Stefan Güttler
Sprache: Englisch
Art: -
Umfang: 2 SWS
ECTS-Punkte: 4
Workload: Advanced Lab Digital Printing and Variable Data Printing:
4 introductory sessions of 1,5h each = 6h
10 sessions in class of 1,5h each =15h for discussion of ongoing projects, support with problems, and printing and finishing of products
Self-dependent project work in working groups: 80h
Project documentation: 19h
Workload: 120h in total = 4ECTS
Prüfungsform:
Bemerkung zur Veranstaltung: Teilnehmerbeschränkung, Englisch
Beschreibung: Contents of course:

Starting point of the course is a business idea for e.g., an online shop or an advertising agency. This could be a one-to-one marketing campaign, a personalized shopping concept, a versioned newspaper, or any other idea. In the first week examples of VDP projects are shown. Students experience the workflow starting from concept and design over programming of the VDP software to printing and finishing. The focus of the course is on a professional workflow, not so much on the content shown on the printed product which may be exemplary. Students learn to plan a complex VDP product that can be produced in a large run at a competitive prize. This requires a trade-off between amazing effects for the costumer and an efficient manufacturing. <\p>

During the first four weeks an introduction into the VDP software Efi DirectSmile is given which is a bridge to InDesign. Prints are made on the HP Indigo. A laser cutter is available for versatile finishing options. <\p>

English Title: Advanced Lab Digital Printing and Variable Data Printing:
Literatur: Supplied by lecturer

Weitere Literatur finden Sie in der HdM-Bibliothek.