Starting point of the course is a business idea for e.g., an online shop or an advertising agency. This could be a one-to-one marketing campaign, a personalized shopping concept, a versioned newspaper, or any other idea. In the first week examples of VDP projects are shown. Students experience the workflow starting from concept and design over programming of the VDP software to printing and finishing. The focus of the course is on a professional workflow, not so much on the content shown on the printed product which may be exemplary. Students learn to plan a complex VDP product that can be produced in a large run at a competitive prize. This requires a trade-off between amazing effects for the costumer and an efficient manufacturing. <\p>

During the first four weeks an introduction into the VDP software Efi DirectSmile is given which is a bridge to InDesign. Prints are made on the HP Indigo. A laser cutter is available for versatile finishing options. <\p>