337095a Strategic Management

Zuletzt geändert:	26.03.2024 / Schüller
EDV-Nr:	337095a
Studiengänge:	Online-Medien-Management (Bachelor, 7 Semester) , Prüfungsleistung im Modul Strategic Management in Semester 4 Häufigkeit: immer Social Media Marketing & Management, (Bachelor, 7 Semester, Zulassung ab Wintersemester 2024/2025), Prüfungsleistung im Modul Strategic Management in Semester Häufigkeit: unregelmäßig Studienübergreifendes Angebot - Minors, Prüfungsleistung im Modul Strategic Management in Semester 1 Häufigkeit: immer
Dozent:	Dr. Janina Schüller
Link zur Veranstaltung / zum E-Learning-Kurs:	https://moodle.hdm-stuttgart.de/course/view.php?id=16489
Sprache:	Englisch
Art:	-
Umfang:	2 SWS
ECTS-Punkte:	3
Workload:	90 hours (22,5h teaching time, 67,5 hours group & individual work)
Prüfungsform:
Bemerkung zur Veranstaltung:	Englisch
Beschreibung:	When the course is finished, students will be able to (1) describe different views on strategy, (2) identify suitable tools for analysis and development of strategy, (3) analyse the business environment of a company and analyse a company from a strategic perspective, (4) derive a strategic proposal for a company, (5) derive steps necessary for the implication of the strategy proposal.
English Abstract:	Introduction to concepts of strategic management and their application on a real-life example. The course is structured along with the different phases of a strategic planning process: external analysis, company analysis, strategy formulation, strategy implementation, and evaluation. You will learn about concepts and methods and develop a strategy proposal for a company. The working mode is group work and individual work.
Literatur:	Wunder, Thomas (2016): Essentials of strategic management. Schäffer-Poeschel. https://ebookcentral.proquest.com/lib/hdm-stuttgart/reader.action?docID=4355646 Weitere Literatur finden Sie in der HdM-Bibliothek.