823373a English for Marketing C1
| Zuletzt geändert: | 16.01.2024 / Kampermann |
| EDV-Nr: | 823373a |
| Studiengänge: |
Studiengangübergreifendes Angebot (Sprachkurse), Prüfungsleistung im Modul English for Marketing
in Semester
2 3 4 5 6 7
Häufigkeit: unregelmäßig Studienübergreifendes Angebot - Minors, Prüfungsleistung im Modul English for Marketing in Semester 1 2 Häufigkeit: unregelmäßig |
| Dozent: | M.A. Peter Kampermann |
| Sprache: | Englisch |
| Art: | - |
| Umfang: | 2 SWS |
| ECTS-Punkte: | 2 |
| Workload: |
12 weekly sessions a 90' plus self-study. Requirements for obtaining ECTS credits and language course certificate: Compulsory attendance Preparation and follow up of classes in self-study Active participation in class Mid-term presentation Passing the final examination The final, overall grade consists of partial performances (KMP) that must be achieved over the entire duration of the course. Please note: Regular attendance is mandatory and will be assessed: 85% of the course is to be completed in presence, this also applies to online teaching formats, via videoconference. Make sure that you do not miss more than two classes (4 SWS). This way you will be admitted to the final examination! Active participation in class (peer and group works, discussion) incl. verbal skills will be evaluated. The course ends with a written examination, which usually takes place on the last day of the course. To successfully pass the examination, you much achieve at least 60 per cent. |
| Inhaltliche Verbindung zu anderen Lehrveranstaltungen im Modul: | CEFR level B2.2/ C1 (OOPT score between 81 to 100 (= level C1) or certificate from a previously completed B2 or C1 course) |
| Prüfungsform: | KMP |
| Beschreibung: |
Selling yourself: This course is designed to prepare students to communicate effectively in Marketing situations (i.e. selling yourself and your products or services). We will raise your awareness for the language structures of commercial communication. You will receive vital background information on marketing theory and wording (branding, framing, slogans). In our sessions, you will be discussing representative examples for good/ bad marketing and analyze the stylistic features of effective marketing campaigns. Your active participation will account for 20% of the final grade. In groups you will prepare a presentation for a realistic marketing campaign to be pitched to the course. (30% of final grade). At the end of the semester, you will have the opportunity to test your Marketing English knowledge and language competence in a final exam (50% of final grade). Skills trained: |
| Literatur: |
Course materials will be made available on Moodle.
Weitere Literatur finden Sie in der HdM-Bibliothek. |