339002a Business Management
| Zuletzt geändert: | 06.05.2024 / Schädel |
| EDV-Nr: | 339002a |
| Studiengänge: |
Social Media Marketing & Management, (Bachelor, 7 Semester, Zulassung ab Wintersemester 2024/2025), Prüfungsleistung im Modul Business Management
in Semester
1
Häufigkeit: unregelmäßig |
| Dozent: | |
| Sprache: | Deutsch |
| Art: | - |
| Umfang: | 5 SWS |
| ECTS-Punkte: | 5 |
| Prüfungsform: | |
| English Title: | Business Management |
| English Abstract: | The course offers an introduction into business models and modelling, finance and the exploitation of non-rival immaterial assets (e.g. data bases, films and software) as well as first insights into the design and negotiation of commercial contracts. |
| Literatur: |
Recommended reading:
Thiel, Peter / Masters, Blake, Zero to One
Weitere Literatur finden Sie in der HdM-Bibliothek. |