339004b Management of Social Media Companies
| Zuletzt geändert: | 16.04.2024 / Schwarzer |
| EDV-Nr: | 339004b |
| Studiengänge: |
Social Media Marketing & Management, (Bachelor, 7 Semester, Zulassung ab Wintersemester 2024/2025), Prüfungsleistung im Modul Marketing in the Digital Era
in Semester
1
Häufigkeit: unregelmäßig |
| Dozent: | |
| Sprache: | Englisch |
| Art: | - |
| Umfang: | 2 SWS |
| ECTS-Punkte: | 2 |
| Prüfungsform: | |
| Beschreibung: | Social Media Influencers, Social Media Managers, Marketers, Advertising Buyers, Media professionals, business managers and users – everyone that want to work with Social Media companies need to understand the business dynamics of the companies. Their business goals, ambitions and challenges define their business strategies and are paramount to understand to work with them. |
| Literatur: |
Recommended books: Wunder, Thomas (2016): Essentials of strategic management, Stuttgart. Meyer, Erin: Culture Map: Decoding How People Think, Lead, and Get Things Done Across Cultures, New York, 2014 Wirtz, Bernd: Medien- und Internet-Management. Wiesbaden, 2016 Kolker, Robert: Media Studies - An introduction. Wiesbaden, 2009 Other resources Youtube: Live Shopping Youtube: SuperApp: Why is it difficult to build one? Jason P. Davis, Anne Yang, Minh Vo (2019): TikTok's AI Strategy: ByteDance's Global Ambitions, Harvard Business Review case study Links to case studies and other reading materials for class discussions will be provided during the first session. Weitere Literatur finden Sie in der HdM-Bibliothek. |