Veranstaltungsbeschreibung

339009a Trend and Future Research

Zuletzt geändert:	10.04.2024 / Özkan
EDV-Nr:	339009a
Studiengänge:	Social Media Marketing & Management, (Bachelor, 7 Semester, Zulassung ab Wintersemester 2024/2025), Prüfungsleistung im Modul Trend and Future Research in Semester 3 Häufigkeit: unregelmäßig
Dozent:
Sprache:	Englisch
Art:	-
Umfang:	4 SWS
ECTS-Punkte:	5
Workload:	See module description.
Prüfungsform:
Beschreibung:	It is obvious that planning and managing of strategic initiatives requires some understanding of what lies ahead. But how can companies prepare for future developments? The systematic integration of future questions into the strategy process, the craft of strategic foresighting, is the central element of this course, which is geared towards practical implementation. The purpose of a foresight is not to achieve exact accuracy, but rather dealing with possible developments, the conscious choice of certain assumptions (away from gut feeling), identifying bottlenecks, the sensitization of discontinuities, showing possible consequences and thinking in alternatives. Future studies are not created to be right, but rather in order to better prepare for future developments, to plan better and to make more informed decisions. The course provides a conceptual understanding of megatrends, futurology and strategic development and connect these three on an analytical and methodological level for understanding future-oriented and proactive innovation strategy and management. The purpose of the course is three-fold: 1. First, it aims to introduce students to future studies, trend research and contemporary megatrends, providing thereby a background for understanding the underlying forces that change the landscape of society and business. 2. Second, it provides students with a methodology and the respective set of methods to develop long-term future scenarios related to existing megatrends. 3. Third, it aims to equip students with an understanding of how these megatrends provide novel opportunities for innovation and business development, and how those opportunities can be strategically approached.
English Title:	Trend and Future Research
English Abstract:	It is obvious that planning and managing of strategic initiatives requires some understanding of what lies ahead. But how can companies prepare for future developments? The systematic integration of future questions into the strategy process, the craft of strategic foresighting, is the central element of this course, which is geared towards practical implementation. The purpose of a foresight is not to achieve exact accuracy, but rather dealing with possible developments, the conscious choice of certain assumptions (away from gut feeling), identifying bottlenecks, the sensitization of discontinuities, showing possible consequences and thinking in alternatives. Future studies are not created to be right, but rather in order to better prepare for future developments, to plan better and to make more informed decisions. The course provides a conceptual understanding of megatrends, futurology and strategic development and connect these three on an analytical and methodological level for understanding future-oriented and proactive innovation strategy and management. The purpose of the course is three-fold: 1. First, it aims to introduce students to future studies, trend research and contemporary megatrends, providing thereby a background for understanding the underlying forces that change the landscape of society and business. 2. Second, it provides students with a methodology and the respective set of methods to develop long-term future scenarios related to existing megatrends. 3. Third, it aims to equip students with an understanding of how these megatrends provide novel opportunities for innovation and business development, and how those opportunities can be strategically approached.
Literatur:	- Amer, Muhammad & Daim, Tugrul & Jetter, Antonie. (2013). A review of scenario planning. Futures. 46. 23–40. - Spaniol, Matthew & Rowland, Nicholas. (2018). Defining Scenario. Futures & Foresight Science. 1. e1. 10.1002/ffo2.3. - Winkler, Jens & Moser, Roger. (2016). Biases in future-oriented Delphi studies: A cognitive perspective. Technological Forecasting and Social Change. 105. 63-76. 10.1016/j.techfore.2016.01.021. - Inayatullah, Sohail. (2017). Molitor: Pattern the Future You Wish to See. World Futures Review. 10. 194675671774727. 10.1177/1946756717747271. - Merleau-Ponty (1964). The Primacy of Perception: And Other Essays on Phenomenological Psychology, the Philosophy of Art, History, and Politics - Feldhusen, Joerg & Grote, Karl-Heinrich & Nagarajah, Arun & Pahl, Gerhard & Beitz, Wolfgang & Wartzack, Sandro. (2013). Vorgehen bei einzelnen Schritten des Produktentstehungsprozesses. 10.1007/978-3-642-29569-0_6. - Horx (2010). Trendforschung - eine kleine Einführung Weitere Literatur finden Sie in der HdM-Bibliothek.